Ouch! Here's why LinkedIn is not working for you
With over 300 million users, LinkedIn is
by far the most popular social media tool for professionals.
However,
the truth is, by not using some of its most useful, a good number of users fail
to maximize its benefits and hence end up losing out on opportunities.
If used
optimally, LinkedIn can be a storehouse of information and an excellent
platform where you can build new networks and shape your career graph.
Here are
five mistakes you are probably doing with your LinkedIn profile:
1. Not having a profile photo, and having a boring, generic
headline
Always
have a professional profile photo for LinkedIn and put an interesting yet
descriptive heading for your profile.
Think of
them as the face of your profile.
2. You have too many recommendations
Ask
recommendations but only to the ones who you think will vouch for you even in
real life.
It may be
your former boss, or your well-connected professional friend.
Asking
for too many recommendations makes the credibility of those recommendations
questionable.
3. You've not made your profile 'public'
This is a
default feature but some people (sometimes by mistake) make their profile
'private' thus hiding all their information and making them unapproachable.
This in a
way back fires on the idea of having a Linked In account in the first place.
4. You're being too pushy
You can
only send a LinkedIn invite to a person so many times but if you over do it, he
may ban you from his/her connections forever.
It is
necessary to maintain professionalism and invite only those who you deem may be
the proper candidates for a task.
5. You're being overly reliant on LinkedIn job
postings
LinkedIn is just one of the many sources to help you find a job, but
it cannot be the only source where you may find one.
Make it a
secondary source, but never make the mistake of being over reliant on LinkedIn
for the sake of a job posting.
Meanwhile these are things that you must do when you're on LinkedIn:
1. Be connected to recruiters
Make sure
you are well connected to your former and current recruiters.
Almost
all companies go through your LinkedIn profile to get a fair idea of
your professional life and how it has panned out.
2. Have the right keywords
Your
summary is what gets you located when recruiters are looking for the ideal
candidates.
Spend
some time on your summary and make sure it has all the right keywords which
will make you easily spot table.
3. Keep your profile updated
One
common mistake many profile holders on LinkedIn commit
is that they do not update their profile regularly.
It is
necessary to do so as you never know you may have been short-listed for a good
position somewhere, but your old qualifications led to you losing out on that
job.
4. Aggressively stalk your network
Keep a
track of your connections and keep good connections with the one's doing good
on the professional front.
This in
turn may just help you improve your connections and thus may lead to a job
opportunity in the future.
5. Post relevant content from your profile
What you
post from your profile speaks volumes about you as a professional.
You can
post research reports, about new connections and new postings.
Try not to post about stuff that you would
usually see around on Twitter, Facebook and other
popular networks; it may just be irrelevant and considered unprofessional
for LinkedIn.
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