TOP 8 SIMPLE PRINCIPLES OF EFFECTIVE COMMUNICATION:
The importance of communication grows. Communication is the lifeline in any relationship. What could be more important than communication? The answer is effective communication. To make sure you’re expressing yourself openly and effectively, here are 8 principles of good communication. 1. Have A Goal First, determine what you want your audience to do or get out of your communication. Are you positioning yourself as a thought leader or are you persuading them to take action? Figuring out your ideal outcome at the start and intentionally crafting your communication to reach for that goal will make it much more effective. Decide which KPIs can best show that your goals have met, whether it’s clicks, social shares, sign-ups or purchases. 2. Listen Good communication is never one way. If you never listen to what your audience is saying or give them a chance to engage, you’ll struggle to connect effectively with them. So, do your research, read what they’re wr...