TOP 8 SIMPLE PRINCIPLES OF EFFECTIVE COMMUNICATION:

The importance of communication grows. Communication is the lifeline in any relationship. What could be more important than communication? The answer is effective communication.

To make sure you’re expressing yourself openly and effectively, here are 8 principles of good communication.
1. Have A Goal
First, determine what you want your audience to do or get out of your communication. Are you positioning yourself as a thought leader or are you persuading them to take action? Figuring out your ideal outcome at the start and intentionally crafting your communication to reach for that goal will make it much more effective. Decide which KPIs can best show that your goals have met, whether it’s clicks, social shares, sign-ups or purchases.

2. Listen
Good communication is never one way. If you never listen to what your audience is saying or give them a chance to engage, you’ll struggle to connect effectively with them. So, do your research, read what they’re writing, ask for their feedback and incorporate what they’re looking for into what you’re trying to communicate.

3. Adjust To Your Medium
Context about where and how your communication is being consumed is a vital factor to consider. For example, you wouldn’t say certain things through written communication because the tone and inflection of the spoken word aren’t there. For example, you would communicate differently on the phone than face-to-face because the other person can’t see your face, hand gestures or body language.
Therefore, once you decide the most appealing format to reach your audience, make sure you tailor your content and messaging for that medium.

4. Stay Organized
When starting out, create a cohesive, high-level outline that includes your goal, your main point(s) to get across and the main ways you will illustrate them for your audience. Stay focused on this plan, be analytical in your research and avoid scope creep.


5.  Be Persuasive
This is the whole reason you’re communicating, so do it well! There are different ways to persuade people. So, if appropriate, appeal to their rational side with relevant facts to back up your main argument. But, perhaps most times, you need to appeal to your audience’s emotional side. Studies have shown that our emotional brain processes information five times faster than the logical side of our brain. So, use images and stories that elicit happiness, hope, humor or surprise to get you closer to your communication goal.

6. Be Clear
Begone jargon! Farewell wordiness! Adios spelling mistakes! Keep your writing clear and concise. Explicitly state what you’re arguing, keep it as short as possible, avoiding long words when a short one will do and keep your sentences below 30 words. Usually, this just requires editing to take out all that’s unnecessary.

7. Less Is More
Your audience is likely busy. So don’t waste your (or their) time with irrelevant tidbits, repeated information or details. Especially when they don‘t help you with your main communication goal. It will lead to disengagement and take away from the effectiveness of your efforts.

8. Be Curious
Finally, resolve to always be learning. While things remain the same, how we communicate is constantly evolving. Read lots, talk to mentors and never assume you know everything in good communication. For your individual efforts, test different formats and styles to see what works best when connecting with your unique audience and always be open to feedback.

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